Acknowledgments
Advisors
Introduction: Effective Print Materials for "At-Risk" Hispanics

Step 1: Define the target audience.

• Who gets the message?
• Why adapt to cultural differences?

Step 2: Conduct target audience research.

• What do you know about the target population?
• What research can you do about the target population?
• Can you collaborate with other groups?
• Are you getting some help from others?
• Will focus groups help?

Step 3: Develop a concept for the product.

• What do you want your reader to know or do?
• Is the content relevant to the practices or life of a Hispanic audience?
• Is the content organized in a logical, easy to follow, manner?
• Are you providing important background information?
• Are all major ideas summarized or reviewed to reinforce key concepts?
• Is the material medically accurate?
• Is the material interactive and thus allow for audience involvement?
• Is the tone positive and upbeat?
• Is the cost of the material feasible?

Step 4: Develop content and visuals.

• Is the language usage appropriate for your Hispanic audience?
• Are sentences/paragraphs short, simple, and written in the active voice?
• Is the vocabulary level appropriate for your Hispanic audience?
• Does the material use advance organizers or headers related to the text?
• Are underlining, bulleting and bolding used for emphasis and organization?
• Are type style and size easy to read?
• Is the material well-organized to enhance visual appeal?
• Is the material colorful and eye-catching?
• Are illustrations and graphics relevant to the text?
• Is the format of material appropriate for intended use?

Step 5: Pre-test and revise draft materials.

• Have you planned for pre-tests?
• Have you considered focus groups?
• Have you made copies of the checklist on the inside cover of this report?

Bibliography
Sources
Checklist for Developing Appropriate Content and Visuals


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